Incoterms 2020 Explained: EXW, FOB, CIF, and DDP
Explain the 2020 Incoterms most relevant to handicraft importers: EXW, FOB, CFR, CIF, DAP, DDP

For professional handicraft importers, choosing the right Incoterm controls who pays for freight, insurance, customs clearance, and — most importantly — who carries the risk if something goes wrong in transit. The six terms below (EXW, FOB, CFR, CIF, DAP, DDP) cover the vast majority of bulk handicraft shipments moving by sea, road, or air. Pick the wrong one and you can find yourself paying for damage that wasn’t your fault, or stuck with duties you thought the supplier was covering.
How Incoterms work in 30 seconds
Incoterms are a set of trade terms published by the International Chamber of Commerce (ICC). The current version, Incoterms 2020, defines who pays for what, and who carries the risk at each stage of an international shipment. They are not a contract of sale on their own — they only fill in the logistics, cost, and risk gaps inside your purchase contract. They don’t cover price, payment, or ownership of the goods themselves.
Each term splits responsibility across the same set of points: export packing, loading, export clearance, pre-carriage, main carriage, insurance, on-carriage, import clearance, duties and taxes, and final delivery.
EXW (Ex Works)
Under EXW, the seller makes the goods available at their factory or warehouse. The buyer takes responsibility for everything from loading the container to clearing customs at destination.
- Lowest factory price.
- Most work and most risk falls on the buyer, including loading the truck at the supplier’s premises.
- For an importer in another country, EXW is often impractical because you may not be able to arrange export clearance in the seller’s country without a local agent.
- Risk passes at the moment the goods leave the seller’s loading dock, which complicates insurance placement.
FOB (Free On Board)
The seller delivers the goods on board the vessel at the port of shipment. From that moment, risk and cost pass to the buyer. FOB is the most common term for sea freight and a natural fit for containerized handicraft shipments.
- Seller pays: export packing, loading onto the vessel, export clearance, origin terminal charges.
- Buyer pays: ocean freight, insurance, destination charges, import clearance, duties.
- Risk transfers: when the goods are on board the ship at the port of origin.
A practical note: for container loads, FCA (Free Carrier) is often more accurate than FOB, because the goods are typically handed over at a container yard before being placed on a vessel. Pure FOB fits bulk or break-bulk cargo better.
CFR (Cost and Freight)
CFR is the same as FOB, except the seller also pays the ocean freight to the destination port. The catch — and this is where buyers get burned — is that risk still transfers at the origin port when the goods are on board. So if the container is damaged mid-voyage, the buyer owns the loss even though the seller paid for the freight.
- Seller pays: everything in FOB, plus ocean freight to the named destination port.
- Buyer pays: insurance (well advised), destination charges, import duties.
For handicrafts, which are often fragile, shipping uninsured on CFR is a real gamble.
CIF (Cost, Insurance and Freight)
CIF adds one more layer on top of CFR: the seller also buys insurance for the voyage. Under Incoterms 2020, the default coverage is Institute Cargo Clauses (C), the minimum. That’s usually not enough for fragile goods like ceramics, glass, or furniture.
- Seller pays: everything in CFR, plus a policy at ICC (C) coverage.
- Buyer pays: any extra insurance above ICC (C), destination charges, import duties.
If you’re importing breakable handicrafts, ask the seller to upgrade to ICC (A) and confirm this in writing. ICC (C) covers major losses only — theft, sinking, fire — but not the kind of rough handling that destroys a pallet of clay pots.
DAP (Delivered at Place)
Under DAP, the seller delivers the goods to a named place (often your warehouse or a designated terminal) but the buyer handles import clearance and pays import duties. This is a popular middle-ground for buyers who want their supplier to manage the freight booking but want to control customs themselves.
- Seller pays: main carriage, on-carriage, unloading if the named place is a terminal.
- Buyer pays: import clearance, duties, VAT/GST, any storage if customs holds the shipment.
DAP is flexible because the named place can be a port, a city, or your own warehouse.
DDP (Delivered Duty Paid)
DDP is the maximum obligation for the seller — they deliver the goods, cleared for import, with all duties and taxes paid. For a handicraft buyer, DDP is convenient but typically more expensive at the quoted price, and you lose visibility over your true landed cost.
- Seller pays: literally everything, including import duties and VAT/GST.
- Buyer pays: only final on-carriage to your door if not included, plus any post-import storage.
Watch out: if the seller is unfamiliar with your country’s tariff classification for handicrafts — which can be tricky, as wood carvings, textiles, and ceramics often fall under different duty rates — they may misclassify and overpay, or underpay and trigger a customs penalty on the importer of record (you).
Cost and risk at a glance
| Term | Risk transfers at | Seller handles | Buyer handles |
|---|---|---|---|
| EXW | Seller’s premises | Making goods available | All transport, insurance, duties |
| FOB | On board vessel at origin | Export clearance, loading | Freight, insurance, import, duties |
| CFR | On board vessel at origin | Above + ocean freight | Insurance, import, duties |
| CIF | On board vessel at origin | Above + minimum insurance | Top-up insurance, import, duties |
| DAP | Named place in import country | All transport to that point | Import clearance, duties, VAT |
| DDP | Buyer’s final destination | Everything, including duties | Final on-carriage if any |
Worked example: a 20ft container of rattan baskets, Vietnam to Los Angeles
Suppose you order one 20ft FCL of rattan baskets from a supplier in Ho Chi Minh City, quoted at $18,000 FOB Ho Chi Minh City. Numbers below are illustrative only — your real freight, duty, and fuel surcharges will vary.
- FOB Los Angeles: You pay $18,000 + ocean freight (illustrative $1,800) + insurance + destination terminal + ISF filing + customs broker + import duty (often a few percent of CIF value for many handicraft HS codes) + drayage. Landed cost lands somewhere in the low-$20,000s.
- CIF Los Angeles: Same as FOB economically, except the seller prepays the freight and arranges a minimum ICC (C) policy. You still need to take out your own ICC (A) cover on top for fragile goods.
- DDP your warehouse: Supplier quotes a single all-in figure, often several thousand dollars above your FOB landed cost. You pay one number, but you’ve handed over control of clearance and broker choice.
The headline price gap looks small; the risk and control differences are not.
Practical checklist before you sign
- Decide who books freight. If you want control and have a forwarder, lean FOB or FCA. If you don’t, consider DAP.
- For fragile goods, always specify insurance terms in writing, including ICC clause (A vs C) and named perils.
- Confirm the exact place of delivery for DAP and DDP — “DAP Los Angeles” is too vague; use a named terminal or address.
- Clarify who is the importer of record, even under DDP.
- Match the term to your transport mode. FOB, CFR, and CIF are sea and inland waterway only. For air or road, use FCA, CPT, CIP, DAP, or DDP.
Verify the latest Incoterms text and any local interpretation directly with the International Chamber of Commerce (ICC) before relying on a clause in a binding contract.
Bottom line
For most handicraft importers, FOB remains the safest default: it gives you control of freight, insurance, and clearance, and lines up cleanly with sea freight. Reach for DAP when you want the supplier to manage the move but you still want to control your own customs. Use DDP only when the supplier is genuinely competent in your import country. Avoid CFR for fragile goods unless you’ve arranged your own insurance, and treat EXW as a last resort unless you have someone on the ground at origin.
FAQ
What is the practical difference between FOB and CIF for shipping fragile handicrafts, and which better protects me from transit damage?+
Under FOB, risk transfers to the buyer once goods are loaded onto the vessel at the origin port, and the buyer arranges and pays for insurance. Under CIF, the seller pays for freight and insurance to the destination port, but risk still transfers at the origin port, so the policy terms matter more than who paid the premium. Many experienced handicraft importers prefer FOB because it lets them choose a policy with adequate coverage for fragile goods rather than rely on the seller's minimum-cost coverage.
Should a handicraft importer use DDP or DAP, and how does each affect customs handling in the destination country?+
DDP makes the seller responsible for import duties, taxes, and customs clearance in the buyer's country, which simplifies logistics but removes the buyer's control over broker choice and duty valuation. DAP requires the buyer to handle import clearance and pay duties, providing full cost transparency and the ability to use a trusted customs broker. Once a handicraft importer has steady volume, DAP is generally preferred over DDP for cost control and compliance oversight.
Is EXW ever a sensible choice for handicraft imports, given that it usually shows the lowest price?+
EXW places the entire export process—including pickup at the workshop, export clearance, and loading—on the overseas buyer, which is rarely practical when coordinating from another continent. The modest price advantage rarely offsets the added coordination cost, risk exposure, and limited ability to claim against the seller for in-country damage. For most handicraft importers, FOB is the practical minimum because it draws a clean risk line at the origin port while keeping export clearance in the seller's hands.
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