Built for every bulk buyer

The supplier file is the same for everyone. What differs is which records matter, which questions get asked first, and which fields decide the shortlist — and those differ enough between buyer types that a single ranked list serves none of them well. Each persona page selects records against that buyer's own stated criteria rather than showing the same cards with a different heading.

What actually changes between them

• Order shape. A retail private-label programme wants one specification repeated reliably across seasons. A hospitality project wants a large quantity once, matched across a room, and never repeated. Those pull in opposite directions on tooling, sampling and minimums.
• What counts as a defect. A gallery shop may price visible variation as evidence of hand-making. A contract furnisher specifying two hundred matching pieces cannot. The same carton passes one inspection and fails the other.
• The binding constraint. For gifting it is usually the date; for wholesale, catalogue breadth and restock cadence; for design, a colour or dimension that has to match something already specified; for museums, provenance that can be written on a label.
• What the record has to expose. A human buyer will email for a missing field. A machine agent cannot, so the AI-sourcing route ranks records by how much structured, attributable detail they actually publish.

How to use a persona page

Each one states the jobs that buyer is trying to get done, the questions they typically arrive with, the criteria they decide on, and a shortlist of records selected against those criteria. Treat the shortlist as a starting longlist, not a recommendation: every record still carries its evidence state, and a record that is publicly grounded rather than verified has not had its commercial terms checked by us.

If you sit across two of these — a wholesaler running a gifting programme, a designer buying for a hotel retail corner — read both pages and take the stricter constraint from each. The routes overlap deliberately, and nothing on one page is hidden from another.