The team behind GreenFlip
Product, sourcing, vendor, and technology specialists building the curated, machine-readable hub for global handicraft sourcing — backed by 18 years of enterprise heritage and expanding across functions and origins.
Leadership
Amrita Sarkar
FounderAmrita is a product manager and two-time founder with 13+ years building and scaling products across marketplaces, SaaS, and consumer brands. She holds an MBA from the University of Glasgow and pairs strategic thinking with hands-on execution shaped by work across India and the UK.
Dipankar Sarkar
Technical AdvisorDipankar is an experienced founder and advisor with 18+ years building technology companies. He combines operational depth with strategic advisory work, helping early-stage teams navigate AI, technical architecture, and go-to-market. At GreenFlip he shapes the AI-search and structured-data strategy that makes every supplier machine-readable.
How the work is actually divided
GreenFlip is a small team running two workstreams that meet at the supplier record. One is research: finding craft clusters and the businesses inside them, reading what those businesses publish about themselves, and recording what can be corroborated separately from what cannot. The other is the machinery: the evidence store that decides whether a record is allowed to claim verification, the structured data that makes a record legible to a search or answer engine, and the build that regenerates both every time the file changes.
The two are deliberately not the same job. Research decides what we believe; the build decides what we are permitted to publish. Because verification is derived at build time from dated evidence rather than set by hand on a record, nobody on the team can promote a profile by deciding it looks credible — which is the point, and occasionally an inconvenience.
Editorial practice
The guides in the knowledge base are written to one rule that governs everything else: where a number would be useful but cannot be stood behind, we describe the mechanism and name the authority instead of printing a figure. That is why no article here quotes a duty rate, a composition limit, a de minimis value or a filing deadline. It costs us a certain kind of traffic and saves readers from acting on a figure that has since changed.
The same rule runs through the supplier file. A certification stays marked as claimed until the issuing body has confirmed it; a commercial term is published only against a dated quotation for a defined specification; and a country is never described as a quality grade. Where our research is thin, the page says so rather than filling the gap with plausible copy. The full policy is set out in the sourcing standards, and the reasoning behind the certification stance in fair trade and ethical sourcing.
If you find something on this site that is wrong about your business, or a claim we have not evidenced, tell us — corrections are handled the same way whether they come from a buyer, a supplier or a reader. More about the company and what it does not do is on the about page.
Come work with us
We're expanding across account management, sourcing, and vendor management — with paid internships and full-time roles for people who want to build the future of global craft trade.
See open roles →